We are passionate about healthy living and active lifestyles. We love the great outdoors. We are adventurers. And we want to encourage a physically active nation by building an inclusive community.

As a society, we are less active than ever before. It is estimated two-thirds of Brits will be obese or overweight by 2025. That’s why we want to use cycling and running, two of the most accessible sports, alongside nutrition, as a way to inspire our nation to get fit, get outdoors and get active.

Our Goal

Our ultimate goal is to help the nation get active! We want to build a community of adventurers, runners, cyclists, lovers of the outdoors and healthy livers.

How are we going to do that? Running, cycling and nutrition are our three main pillars, but we promote exercise of any kind – hiking, swimming, team sports, adventuring… We focus mainly on running and cycling as these are two of the most accessible types of exercise available and nutrition plays a massive part in being healthier and fitter. 

Our Community

Whether you are running your first or tenth marathon, cycle to work or cycle 100 miles every weekend, or simply want to lead a healthier lifestyle, we want to hear from you. Our community is at the core of everything we do and we want to educate and inspire to help everyone on their journey. 

Who We Support

We love some of the best brands on the planet which help us achieve our goals.

Key People

Meet our team.

fitness, running, cycling


Jack Huntley


Nicola Meighan

Brand Manager

James Randall

Brand Ambassador

Want to Work With Us?

We are always on the lookout for brand ambassadors, writers and anyone who would like to share their fitness story. Get in touch!

For press and partnerships, drop us a message and we’ll get back to you as soon as possible.

Contact Us