Our Goal

We are passionate about healthy living and active lifestyles. We love the great outdoors. We are adventurers. And we want to encourage an active and healthy nation by building an inclusive community.

As a society, we are less active than ever before. It is estimated two-thirds of Brits will be obese or overweight by 2025. That’s why we want to use cycling and running, two of the most accessible sports, alongside nutrition, as a way to inspire our nation to get fit, get outdoors and get active.

We want to build a community of adventurers, runners, cyclists, lovers of the outdoors and healthy livers.

How are we going to do that? We are a UK leader in providing healthy nutrition boxes for runners, cyclists and fitness fans to better fuel and recover from workouts. We also promote exercise of any kind – hiking, swimming, team sports, adventuring… We promote accessibility and better nutrition as both play a massive part in getting people healthier and fitter.

Our Community

Whether you are running your first or tenth marathon, cycle to work or cycle 100 miles every weekend, or simply want to lead a healthier lifestyle, we want to hear from you. Our community is at the core of everything we do and we want to educate and inspire to help everyone on their journey.

Our Partners

We partner with some of the best brands on the planet.

Key People

Meet our team.

Chris Smith


Jack Huntley


Nicola Meighan

Brand Manager

James Randall

Brand Ambassador

Want to Work With Us?

We are always on the lookout for brand ambassadors, writers and anyone who would like to share their fitness story. Get in touch!

For press and partnerships, drop us a message and we’ll get back to you as soon as possible.

Contact Us