We are passionate about healthy living and active lifestyles. We want to encourage a physically active nation.

As a society, we are less active than ever before. It is estimated two-thirds of Brits will be obese or overweight by 2025. That’s why we want to use cycling and running, two of the most accessible sports, as a way to inspire our nation to get fit and active.

Our Goal

Our ultimate goal is to help the nation get active! We want to build a community of runners, cyclists and healthy livers.

How are we going to do that? By using running, cycling and nutrition as our three main pillars. Running and cycling are two of the most accessible sports available and nutrition plays a massive part in being healthier.

Our Community

Whether you are running your first or tenth marathon, cycle to work or cycle 100 miles every weekend, or simply want to lead a healthier lifestyle, we want to hear from you. Our community is at the core of everything we do and we want to educate and inspire to help everyone on their journey. 

Our Partners

We work with some of the best brands on the planet to help you achieve your goals.

Key People

Meet our team.

fitness, running, cycling


Jack Huntley


Nicola Meighan

Brand Manager

Want to Work With Us?

We are always on the lookout for brand ambassadors, writers and anyone who would like to share their fitness story. Get in touch!

For press and partnerships, drop us a message and we’ll get back to you as soon as possible.

Contact Us