We are passionate about healthy living and active lifestyles. We love the great outdoors. We are adventurers. And we want to encourage a physically active nation by building an inclusive community.
As a society, we are less active than ever before. It is estimated two-thirds of Brits will be obese or overweight by 2025. That’s why we want to use cycling and running, two of the most accessible sports, alongside nutrition, as a way to inspire our nation to get fit, get outdoors and get active.