We are passionate about healthy living and active lifestyles. We love the great outdoors. We are adventurers. And we want to encourage an active and healthy nation by building an inclusive community.
As a society, we are less active than ever before. It is estimated two-thirds of Brits will be obese or overweight by 2025. That’s why we want to use cycling and running, two of the most accessible sports, alongside nutrition, as a way to inspire our nation to get fit, get outdoors and get active.
We want to build a community of adventurers, runners, cyclists, lovers of the outdoors and healthy livers.
How are we going to do that? We are a UK leader in providing healthy nutrition boxes for runners, cyclists and fitness fans to better fuel and recover from workouts. We also promote exercise of any kind – hiking, swimming, team sports, adventuring… We promote accessibility and better nutrition as both play a massive part in getting people healthier and fitter.